National Women’s Soccer League 2024 / Jersey Campaign X Nike
Project DescriptionProject detailsI provided production support, managed the pitch deck, created crop guidelines for each team's photographs, developed campaign iterations for different teams, designed in-situ layouts for Nike’s website, and created a seeding kit extending the existing system.
Client: Nike
Studio: SUPPERMOREBETTER
Creative Direction: Eric Duvauchelle
For the 2024 season, Nike partnered with all Women's Soccer Leagues (NWSL) for the first time, reimagining primary and secondary kits for all 14 teams. "Say It With Your Crest" is the call to action, embodying pride and ownership.
Women's soccer is the most followed women's sport in North America. There’s an opportunity to connect with a wide community of casual and avid Gen Z fans. The goal is to merge the culture of the game with current trends in tone and attitude. Wearing the jersey represents pride in
your city.
